The Business Lending Blog

Linked Finance’s quick guide to selling more online

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We all know that more and more sales are being made online these days. Tech-savvy customers love browsing websites from the comfort of their armchairs and many businesses are realising the potential of e-commerce. It helps keep your staffing cost down as well. 

We’ve put together a little guide to help you get your business selling more online.

1. Product Descriptions

Along with a photo, a well-written and informative description of the item is crucial. The more time a customer spends on your site the more likely they are to make a purchase.

2. Terms and Conditions

Make sure that the “small print” is clearly visible. Remember; you and your staff aren’t there to take questions, so help the customer help themselves!

3. Update it regularly

A full-time webmaster (or reliable part-timer) can make sure that products are added to your online catalogue as soon they arrive in stock.

4. Offer Deals

We all love a bargain. “Online only” deals are a fantastic way to boost your e-commerce earnings.

5. Call to Action Buttons

These are clickable links that urge the customer to “Buy Now” or “Order it here”. Your web-master should be able to help with this one!

If you’re looking for a loan to help give your business a stronger online presence, Linked Finance can help…



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