When Cornucopia, one of Dublin’s most beloved vegetarian restaurants, decided to launch a line of cold-pressed juices and upgrade its service counter, owner Deirdre McCafferty needed funding fast. A peer-to-peer loan from Linked Finance gave her the capital and the community support to bring the vision to life.
A Staple of Dublin’s Health Food Scene
Since opening its doors in 1986, Cornucopia has become a landmark of wholefood and vegetarian cuisine in Dublin City Centre. Over nearly four decades, the restaurant has served more than 5.5 million customers with nourishing, sustainable meals from its charming premises on Wicklow Street.
At the heart of Cornucopia is Deirdre McCafferty, who has grown the restaurant into more than just a place to eat. It’s a hub for health-conscious locals, tourists, and loyal regulars alike.
Time for an Evolution
In 2015, Deirdre and her team decided to take Cornucopia to the next level. They launched their own brand of food products, including cold-pressed juices, with a vision to make plant-based nutrition even more accessible.
At the same time, their service counter, central to the customer experience, was overdue for a complete overhaul.
Together, these two priorities would require €50,000 in funding. Traditional bank finance wasn’t the right fit. Deirdre wanted a faster, more transparent way to raise capital, ideally one that also aligned with the values of her community-focused brand.
The Power of P2P Lending
Deirdre chose a peer-to-peer loan through Linked Finance, and the experience exceeded expectations.
“Our experience with Linked Finance was wonderful. We raised the funds we needed to grow the business, and we got the opportunity to connect with great local lenders,” she says.
The application process was smooth and painless. Within hours, Cornucopia’s loan request was live on the platform.
But what really set the campaign apart was the team’s approach to maximising visibility.
Marketing Meets Finance
Cornucopia used the loan campaign as an opportunity to rally its community:
- They ran email campaigns to loyal customers
- Promoted the loan via their website and in-store materials
- Released a short video on social media
- Secured local media coverage
- Offered incentives and perks to high-level lenders
The result? A fast, successful funding round that brought in not just capital, but new customers and supporters as well.
Funding the Future
With the loan secured, Cornucopia was able to:
- Install a brand-new service counter for smoother operations and better customer flow
- Launch and expand their cold-pressed juice range and food product line
- Reach new audiences through the visibility gained during the campaign
“Linked Finance have been wonderful to work with and fully supported us throughout the campaign. We’d highly recommend them to any business looking to grow,” Deirdre adds.
Ready to Blend Innovation into Your Growth Strategy?
Whether you’re launching a new product or investing in your next big upgrade, Linked Finance offers fast, flexible loans of up to €500,000 for Irish SMEs, backed by real people who believe in local success stories.